Whether Google can discover, read and understand the restaurant.
Last week's numbers arrive three different ways, so a quiet fortnight gets blamed on the wrong thing and the spend moves off a channel that was working.
A guest searches your dish and reads an answer assembled above the results, with nothing to click, leaving the restaurant dependent on a page nobody reaches.
When the restaurant stops appearing in search, the pages go undiscovered and nobody can see what is being reported about them, because the site was never verified.
When branch pages reuse one address, phone number or entity, guests can reach the wrong venue and search systems receive conflicting location facts.
A live menu can exist at several URLs while conflicting references leave the wrong version selected or the right one overlooked.
Restaurant structured data can remain technically valid while describing the wrong entity, address, hours or canonical identity.
A practical UK restaurant SEO guide covering crawlable content, local intent, canonicals, sitemaps, structured restaurant data, internal links and Search Console.
A practical UK restaurant guide to aligning Google Business Profile with an owned website, structured menu, booking and ordering links, Restaurant schema and local performance measurement.
